The role of user participation and psychological distance in consumer brand attitudes in gamified marketing

Abstract With the rapid development of the digital age, in the business field, gamified marketing has been applied to practice by more and more enterprises, and has been studied by many scholars in the field of academic research. However, the existing research mainly focuses on the impact of gamific...

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Bibliographic Details
Main Authors: Xiaolin Li, Yilun Xie, Guofeng Dong, Qianwei Xiao, Weichun Xue
Format: Article
Language:English
Published: Nature Portfolio 2025-01-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-024-84268-5
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