Il fruitore del marketing online. Strategie interpretative per nuove forme di testualitÃ

The spread of online advertising and the emergence of new digital marketing practices have led to a necessary update of corporate content in recent years. Exploring the potential of new media, many brands have managed to expand their narratives and engage audiences with participatory and nonlinear e...

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Bibliographic Details
Main Author: Vincenzo Vasco
Format: Article
Language:English
Published: Associazione Ocula 2025-03-01
Series:Ocula
Subjects:
Online Access:https://www.ocula.it/files/OCULA-33-VASCO-Il-fruitore-del-marketing-on-line
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