Il fruitore del marketing online. Strategie interpretative per nuove forme di testualitÃ
The spread of online advertising and the emergence of new digital marketing practices have led to a necessary update of corporate content in recent years. Exploring the potential of new media, many brands have managed to expand their narratives and engage audiences with participatory and nonlinear e...
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| Format: | Article |
| Language: | English |
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Associazione Ocula
2025-03-01
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| Series: | Ocula |
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| Online Access: | https://www.ocula.it/files/OCULA-33-VASCO-Il-fruitore-del-marketing-on-line |
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