Young adults’ cigarillo risk perceptions, attention to warning labels and perceptions of proposed pictorial warnings: a focus group study

Objective Although cigars pose similar health risks to cigarettes, they are not uniformly required to carry a warning label on their packaging in the USA. The US Food and Drug Administration’s 2016 deeming rule established a cigar warning requirement, but it was challenged in federal court for faili...

Full description

Saved in:
Bibliographic Details
Main Authors: Michelle Jeong, Olivia A Wackowski, Stefanie K Gratale, Andrew A Strasser, Cristine D Delnevo, Zeinab Safi, Anupreet Sidhu
Format: Article
Language:English
Published: BMJ Publishing Group 2022-06-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/12/6/e061064.full
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832584015123578880
author Michelle Jeong
Olivia A Wackowski
Stefanie K Gratale
Andrew A Strasser
Cristine D Delnevo
Zeinab Safi
Anupreet Sidhu
author_facet Michelle Jeong
Olivia A Wackowski
Stefanie K Gratale
Andrew A Strasser
Cristine D Delnevo
Zeinab Safi
Anupreet Sidhu
author_sort Michelle Jeong
collection DOAJ
description Objective Although cigars pose similar health risks to cigarettes, they are not uniformly required to carry a warning label on their packaging in the USA. The US Food and Drug Administration’s 2016 deeming rule established a cigar warning requirement, but it was challenged in federal court for failing to document warning effects on prevention/cessation, thus necessitating an evidentiary base for such requirements. We sought to explore young adult users’ understanding of cigarillo risks and addictiveness, as well as their perceptions of current (voluntary) and proposed cigar warning labels.Design In December 2020–January 2021, we conducted eight focus groups with young adult cigarillo smokers. We asked participants their first associations of cigarillos and beliefs about product harms/addictiveness, and then discussed existing warning labels and examples of potential pictorial warnings.Setting Focus groups were conducted remotely via the Adobe Connect platform, with participants from 20 US states.Participants Participants included 42 young adults (ages 18–29; 50% male), who were recent cigarillo users (ie, past 30 days) or less frequent users (ie, past 12 months).Results Participants frequently used cigarillos as blunts and often conveyed uncertainty about cigarillo risks and addictiveness, in general and relative to cigarettes. Participants typically paid little attention to current text warnings, but many expressed that pictorial warnings would more effectively promote knowledge of product risks and discourage use among prospective users.Conclusions US young adult cigarillo users may lack knowledge about product risks and addictiveness. Standardised warning requirements, particularly pictorial labels, may help address this knowledge gap and deter use.
format Article
id doaj-art-49e36b5ac48a44d3aca8d76a9f2c246c
institution Kabale University
issn 2044-6055
language English
publishDate 2022-06-01
publisher BMJ Publishing Group
record_format Article
series BMJ Open
spelling doaj-art-49e36b5ac48a44d3aca8d76a9f2c246c2025-01-27T22:10:09ZengBMJ Publishing GroupBMJ Open2044-60552022-06-0112610.1136/bmjopen-2022-061064Young adults’ cigarillo risk perceptions, attention to warning labels and perceptions of proposed pictorial warnings: a focus group studyMichelle Jeong0Olivia A Wackowski1Stefanie K Gratale2Andrew A Strasser3Cristine D Delnevo4Zeinab Safi5Anupreet Sidhu6Center for Tobacco Studies, Rutgers University, New Brunswick, New Jersey, USA3 Rutgers Center for Tobacco Studies, Rutgers Biomedical and Health Sciences, Newark, New Jersey, USA1 Center for Tobacco Studies, Rutgers University, New Brunswick, New Jersey, USADepartment of Psychiatry, Perelman School of Medicine, University of Pennsylvania, Philadelphia, Pennsylvania, USA1 Rutgers Center for Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USACenter for Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USAPerelman School of Medicine, University of Pennsylvania, Philadelphia, Pennsylvania, USAObjective Although cigars pose similar health risks to cigarettes, they are not uniformly required to carry a warning label on their packaging in the USA. The US Food and Drug Administration’s 2016 deeming rule established a cigar warning requirement, but it was challenged in federal court for failing to document warning effects on prevention/cessation, thus necessitating an evidentiary base for such requirements. We sought to explore young adult users’ understanding of cigarillo risks and addictiveness, as well as their perceptions of current (voluntary) and proposed cigar warning labels.Design In December 2020–January 2021, we conducted eight focus groups with young adult cigarillo smokers. We asked participants their first associations of cigarillos and beliefs about product harms/addictiveness, and then discussed existing warning labels and examples of potential pictorial warnings.Setting Focus groups were conducted remotely via the Adobe Connect platform, with participants from 20 US states.Participants Participants included 42 young adults (ages 18–29; 50% male), who were recent cigarillo users (ie, past 30 days) or less frequent users (ie, past 12 months).Results Participants frequently used cigarillos as blunts and often conveyed uncertainty about cigarillo risks and addictiveness, in general and relative to cigarettes. Participants typically paid little attention to current text warnings, but many expressed that pictorial warnings would more effectively promote knowledge of product risks and discourage use among prospective users.Conclusions US young adult cigarillo users may lack knowledge about product risks and addictiveness. Standardised warning requirements, particularly pictorial labels, may help address this knowledge gap and deter use.https://bmjopen.bmj.com/content/12/6/e061064.full
spellingShingle Michelle Jeong
Olivia A Wackowski
Stefanie K Gratale
Andrew A Strasser
Cristine D Delnevo
Zeinab Safi
Anupreet Sidhu
Young adults’ cigarillo risk perceptions, attention to warning labels and perceptions of proposed pictorial warnings: a focus group study
BMJ Open
title Young adults’ cigarillo risk perceptions, attention to warning labels and perceptions of proposed pictorial warnings: a focus group study
title_full Young adults’ cigarillo risk perceptions, attention to warning labels and perceptions of proposed pictorial warnings: a focus group study
title_fullStr Young adults’ cigarillo risk perceptions, attention to warning labels and perceptions of proposed pictorial warnings: a focus group study
title_full_unstemmed Young adults’ cigarillo risk perceptions, attention to warning labels and perceptions of proposed pictorial warnings: a focus group study
title_short Young adults’ cigarillo risk perceptions, attention to warning labels and perceptions of proposed pictorial warnings: a focus group study
title_sort young adults cigarillo risk perceptions attention to warning labels and perceptions of proposed pictorial warnings a focus group study
url https://bmjopen.bmj.com/content/12/6/e061064.full
work_keys_str_mv AT michellejeong youngadultscigarilloriskperceptionsattentiontowarninglabelsandperceptionsofproposedpictorialwarningsafocusgroupstudy
AT oliviaawackowski youngadultscigarilloriskperceptionsattentiontowarninglabelsandperceptionsofproposedpictorialwarningsafocusgroupstudy
AT stefaniekgratale youngadultscigarilloriskperceptionsattentiontowarninglabelsandperceptionsofproposedpictorialwarningsafocusgroupstudy
AT andrewastrasser youngadultscigarilloriskperceptionsattentiontowarninglabelsandperceptionsofproposedpictorialwarningsafocusgroupstudy
AT cristineddelnevo youngadultscigarilloriskperceptionsattentiontowarninglabelsandperceptionsofproposedpictorialwarningsafocusgroupstudy
AT zeinabsafi youngadultscigarilloriskperceptionsattentiontowarninglabelsandperceptionsofproposedpictorialwarningsafocusgroupstudy
AT anupreetsidhu youngadultscigarilloriskperceptionsattentiontowarninglabelsandperceptionsofproposedpictorialwarningsafocusgroupstudy