Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów
Nowadays, in the dynamically developing market environment, at the time of great competition in the financial services market, gaining success by a bank is becoming more and more difficult. Financial institutions undertake greater and greater actions which may be the key to creating position of the...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1383 |
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