AHP Approach To Developing a New Natural Toothpaste Product

AHP Approach To Developing a New Natural Toothpaste Product

Background: A new approach to marketing an inventive product is needed as the development of a new natural toothpaste product is challenging. When choosing herbal-based products, consumers value taste and flavor, preferring natural, appealing flavors over synthetic flavors. Health advantages are als...

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Bibliographic Details
Main Authors: Dikky Indrawan, Stevia Septiani, Galih Saputra Arista, Asep Rakhmat, Yessie W Sari, Nur A Nuzulia, Wulan T Wahyuni, Irmanida Batubara, Y. Aris Purwanto
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2024-09-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:https://journal.ipb.ac.id/index.php/jabm/article/view/59393
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