The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequency
The main purpose of this study is to examine the influence of each component of the Memorable Tourism Experience (MTE) on group tourists’ satisfaction. In addition to the direct influence, the number of destination visits is considered as a moderator in these relationships. Beach and island tourism...
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| Main Author: | |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2025-05-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3830 |
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