Is It Real Enough? A Mixed-Methods Study of Realism, Engagement and Counterargument in Transmedia Edutainment for Sustainable Behaviors
Advancements in technology have driven media convergence, paving the way for innovative storytelling formats like Transmedia Edutainment (TE-E), a new promising strategy for advocating prosocial behaviors. However, there is limited research on narrative processing and the persuasive outcomes of TE-...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2025-02-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/51422 |
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