Combining Action Research With Design Science as a Qualitative Research Methodology. An Application to Service (Operations) Management Research

Services currently represent most of the present economic activity. Research methodologies that allow organisations to solve their service operations-related problems while facilitating the design and creation of new artefacts with which to support the complex reality that services represent are req...

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Bibliographic Details
Main Authors: Valeria de Castro, María Luz Martín-Peña, Esperanza Marcos Martínez, Maricela Salgado
Format: Article
Language:English
Published: SAGE Publishing 2025-12-01
Series:International Journal of Qualitative Methods
Online Access:https://doi.org/10.1177/16094069241312018
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