Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis
Employer branding, an emerging area in Human Resource Management (HRM), has gained significant importance. Despite its importance, the literature on employer branding remains fragmented due to the absence of a comprehensive review that consolidates the intellectual structure of the field. This study...
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| Format: | Article |
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Regional Information Center for Science and Technology (RICeST)
2025-01-01
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| Series: | International Journal of Information Science and Management |
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| Online Access: | https://ijism.isc.ac/article_719329_6b806e4f35e1faba07244b4b0f6b9d01.pdf |
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| author | SHIMMY FRANCIS SANGEETHA R |
| author_facet | SHIMMY FRANCIS SANGEETHA R |
| author_sort | SHIMMY FRANCIS |
| collection | DOAJ |
| description | Employer branding, an emerging area in Human Resource Management (HRM), has gained significant importance. Despite its importance, the literature on employer branding remains fragmented due to the absence of a comprehensive review that consolidates the intellectual structure of the field. This study addresses the existing knowledge gap by conducting a systematic literature review accompanied by bibliometric analysis utilizing performance analysis and science mapping through the Tableau software package. Through a comprehensive review of 27 articles, this study reveals the key branding elements, top journals, contributing countries, industries, citation trends, sample statistics, theoretical contribution, and six key themes (i.e., Employer branding attributes, sustainable employer branding, employee-centric employer branding, social media employer branding, recruitment strategies, HRM practices of employer branding) that characterize the body of the employer branding. Finally, the study has identified an integrative framework and set the direction for future research. It offers actionable recommendations for HR practitioners, emphasizing technology integration in employer branding initiatives and incorporating sustainable practices to enhance organizational attractiveness. This research contributes to a deeper understanding of the concept of employer branding. It provides valuable guidance for organizations seeking to navigate and optimize their employer branding strategies for the future. |
| format | Article |
| id | doaj-art-473a20901b5e4fe8afc77b32e98f0701 |
| institution | Kabale University |
| issn | 2008-8302 2008-8310 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Regional Information Center for Science and Technology (RICeST) |
| record_format | Article |
| series | International Journal of Information Science and Management |
| spelling | doaj-art-473a20901b5e4fe8afc77b32e98f07012025-01-18T06:18:23ZengRegional Information Center for Science and Technology (RICeST)International Journal of Information Science and Management2008-83022008-83102025-01-0123123125410.22034/ijism.2024.2008914.1206719329Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric AnalysisSHIMMY FRANCIS0SANGEETHA R1School of Business & Management, CHRIST (Deemed to be) University, Bangalore, Karnataka, IndiaSchool of Business & Management, CHRIST (Deemed to be) University, Bangalore, Karnataka, India.Employer branding, an emerging area in Human Resource Management (HRM), has gained significant importance. Despite its importance, the literature on employer branding remains fragmented due to the absence of a comprehensive review that consolidates the intellectual structure of the field. This study addresses the existing knowledge gap by conducting a systematic literature review accompanied by bibliometric analysis utilizing performance analysis and science mapping through the Tableau software package. Through a comprehensive review of 27 articles, this study reveals the key branding elements, top journals, contributing countries, industries, citation trends, sample statistics, theoretical contribution, and six key themes (i.e., Employer branding attributes, sustainable employer branding, employee-centric employer branding, social media employer branding, recruitment strategies, HRM practices of employer branding) that characterize the body of the employer branding. Finally, the study has identified an integrative framework and set the direction for future research. It offers actionable recommendations for HR practitioners, emphasizing technology integration in employer branding initiatives and incorporating sustainable practices to enhance organizational attractiveness. This research contributes to a deeper understanding of the concept of employer branding. It provides valuable guidance for organizations seeking to navigate and optimize their employer branding strategies for the future.https://ijism.isc.ac/article_719329_6b806e4f35e1faba07244b4b0f6b9d01.pdfemployer brandinghrm practicessignalling theorysystematic literature review (slr)integrative framework |
| spellingShingle | SHIMMY FRANCIS SANGEETHA R Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis International Journal of Information Science and Management employer branding hrm practices signalling theory systematic literature review (slr) integrative framework |
| title | Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis |
| title_full | Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis |
| title_fullStr | Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis |
| title_full_unstemmed | Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis |
| title_short | Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis |
| title_sort | unveiling future trends in employer branding systematic review and bibliometric analysis |
| topic | employer branding hrm practices signalling theory systematic literature review (slr) integrative framework |
| url | https://ijism.isc.ac/article_719329_6b806e4f35e1faba07244b4b0f6b9d01.pdf |
| work_keys_str_mv | AT shimmyfrancis unveilingfuturetrendsinemployerbrandingsystematicreviewandbibliometricanalysis AT sangeethar unveilingfuturetrendsinemployerbrandingsystematicreviewandbibliometricanalysis |