Strategies for Scaling Businesses in Emerging Markets: Case Study of the Paints and Coatings Industry in Kazakhstan and USA

Strategies for Scaling Businesses in Emerging Markets: Case Study of the Paints and Coatings Industry in Kazakhstan and USA

This article analyzes how paints and coatings businesses in the USA and Kazakhstan scale between 2019 and 2023. The research employs a non-linear econometric model to identify key factors, including market size, innovation, supply chain efficiency and government policy, that affect business growth,...

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Bibliographic Details
Main Author: Andrey Chshelokovskiy
Format: Article
Language:English
Published: University of Applied Sciences in Bielsko-Biała 2024-12-01
Series:Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej
Subjects:
scaling strategies
paints and coatings
, econometric model
scaling impact index
Online Access:https://asej.eu/index.php/asej/article/view/847
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