Research trends in digital marketing and data-driven marketing: A bibliometric analysis
The accelerated development of digital technologies and the Internet stimulates the transition from the traditional to the digital model of marketing. The study presents a bibliometric analysis to examine international publications in the field of digital marketing (DM) and data-driven marketing (DD...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ural State University of Economics
2025-01-01
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| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2024/1717 |
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