THE MULTIATTRIBUTE CONSTRUCTION OF THE SUBJECT OF MODERN MARKETING
The paper presents the results of research marketing subject as an object of scientific knowledge. Existing definitions of the subject marketing in modern specialized literature were systematized. The essence of the main characteristics and attributes (structure) of the subject of marketing is deter...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2014-06-01
|
| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1721 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|