BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP
The article presents the analysis of main problems associated with innovative product startup. Discussion has focused on the analysis of marketing solutions among all the variety of innovative startup problems. It has stated that marketing begins not from first sales, but much earlier, at the stages...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-11-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1197 |
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| _version_ | 1832541883436367872 |
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| author | B. Tokarev |
| author_facet | B. Tokarev |
| author_sort | B. Tokarev |
| collection | DOAJ |
| description | The article presents the analysis of main problems associated with innovative product startup. Discussion has focused on the analysis of marketing solutions among all the variety of innovative startup problems. It has stated that marketing begins not from first sales, but much earlier, at the stages preceding the startup. The approaches to identification of first consumers of innovative product have analyzed. The principle based on the cyclic process for product creation, evaluation sales results and finding opportunities for its improvement has described. Particular attention has directed to the choice of innovative products pricing principles. Problems of innovation pricing have identified. |
| format | Article |
| id | doaj-art-459c1cff6f544805870895d54debf7f1 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-11-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-459c1cff6f544805870895d54debf7f12025-02-04T08:27:57ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-11-01011586210.26425/1816-4277-2018-11-58-621197BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUPB. Tokarev0Государственный университет управленияThe article presents the analysis of main problems associated with innovative product startup. Discussion has focused on the analysis of marketing solutions among all the variety of innovative startup problems. It has stated that marketing begins not from first sales, but much earlier, at the stages preceding the startup. The approaches to identification of first consumers of innovative product have analyzed. The principle based on the cyclic process for product creation, evaluation sales results and finding opportunities for its improvement has described. Particular attention has directed to the choice of innovative products pricing principles. Problems of innovation pricing have identified.https://vestnik.guu.ru/jour/article/view/1197innovative productmarketing of innovationstartupconsumerprice |
| spellingShingle | B. Tokarev BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP Вестник университета innovative product marketing of innovation startup consumer price |
| title | BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| title_full | BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| title_fullStr | BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| title_full_unstemmed | BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| title_short | BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| title_sort | business model of innovative product startup |
| topic | innovative product marketing of innovation startup consumer price |
| url | https://vestnik.guu.ru/jour/article/view/1197 |
| work_keys_str_mv | AT btokarev businessmodelofinnovativeproductstartup |