BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP
The article presents the analysis of main problems associated with innovative product startup. Discussion has focused on the analysis of marketing solutions among all the variety of innovative startup problems. It has stated that marketing begins not from first sales, but much earlier, at the stages...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2018-11-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1197 |
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