The Debate on the Aesthetics of Business Brand Innovation Among the Millennial Generation for the Issuance of Halal Certification

The Debate on the Aesthetics of Business Brand Innovation Among the Millennial Generation for the Issuance of Halal Certification

This study explores how millennials debate culinary businesses, focusing on consumer tastes, brand aesthetics, and halal certification. The basic assumption is that the “halal logo” for the community is not a standard for the business. The method used in this study uses the library research method....

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Bibliographic Details
Main Authors: Haryati Haryati, Heri Junaidi, Sheikh Mohammed Rateb
Format: Article
Language:Indonesian
Published: Universitas Islam Negeri Raden Fatah 2024-12-01
Series:Nurani
Subjects:
halal certificate
innovation
millennial business brand
Online Access:https://jurnal.radenfatah.ac.id/index.php/Nurani/article/view/24417
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