Development of Internal Marketing with Dynamic Systems Approach in Utilities (Case Study: Wuhan Fiberglass International Technology Company)

Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond the reach of purely quantitative or qualitative...

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Bibliographic Details
Main Authors: Alireza Mirzaei Qatarollar, Hassan Saberi, Hamid Reza Saidnia
Format: Article
Language:fas
Published: Kharazmi University 2022-12-01
Series:تحقیقات کاربردی علوم جغرافیایی
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Online Access:http://jgs.khu.ac.ir/article-1-3673-en.pdf
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