DILEMA PENGGUNA PAYLATER : ANALISIS PERSEPSI KEMUDAHAN, RISIKO, DAN MANFAAT DENGAN KEBUTUHAN INDIVIDU SEBAGAI MODERASI
Abstract : This research aims to analyze the effect of perceived ease of use, perceived risk, and perceived benefits on decisions to use the PayLater feature, as well as the role of the level of individual needs as a moderator by applying the Technology Acceptance Model (TAM) theory as the basis of...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sekolah Tinggi Ilmu Ekonomi AMA
2025-06-01
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| Series: | Among Makarti |
| Subjects: | |
| Online Access: | https://jurnal.stieama.ac.id/index.php/ama/article/view/850 |
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