The Effect of Innovative Technology Benefits and E-Commerce Using Motivations on Customer Experience and Customer Information
Purpose: This study aims to determine the effect of technology benefits and motivations for using e-commerce on customer experience and consumer information with the mediating role of pleasure and timely use.Methodology: The present study is applied research regarding the purpose and a descriptive s...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2022-08-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_144477_5240dda9c3aa437b5b9795d76f86e763.pdf |
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