Who Wants to Try AI? Profiling AI Adopters and AI‐Trusting Publics in South Korea

The study introduces new approaches that integrate public relations concepts to identify adopters of AI technologies. It seeks to discover novel methods for identifying target groups likely to adopt AI technologies, even in contexts where these technologies are not yet familiar. The study achieves t...

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Bibliographic Details
Main Authors: Hyelim Lee, Changyoung Jung, Nayoung Koo, Seongbeom Seo, Sangbong Yoo, Hyein Hong, Yun Jang
Format: Article
Language:English
Published: Cogitatio 2025-05-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/9639
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