Fashion film e OBC (Online Brand Community): forme di dialogo fra immaginario e algoritmo
The aim of this paper is to outline the most recurring forms of interaction between Fashion Films and Online Brand Community, starting from an internal research project at IULM University. After having conducted a semiotic analysis of the imageries presented in some Brandsâ Fashion Films, we investi...
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| Format: | Article |
| Language: | English |
| Published: |
Associazione Ocula
2025-03-01
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| Series: | Ocula |
| Subjects: | |
| Online Access: | https://www.ocula.it/files/OCULA-33-BUFFO-Fashion-film-e-obc |
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