BEYOND THE BARGAIN: EXTENDING THE UNDERSTANDING OF IMPULSE BUYING AMONG UNIVERSITY STUDENTS IN THE CONTEXT OF E-COMMERCE PLATFORMS
Belanja online melalui marketplace menjadi salah satu alternatif yang populer di kalangan mahasiswa, terutama dengan kemudahan dan kenyamanan yang ditawarkannya. Shopee merupakan salah satu marketplace yang banyak menawarkan kesempatan promo flash sale dan gratis ongkir yang menarik sehingga mendoro...
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Main Authors: | Noviana Ayu Lestari, Dede Rohman, Ira Triana, Rayona Hanita, Rama Wijaya Abdul Rozak, Heni Mulyani |
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Format: | Article |
Language: | Indonesian |
Published: |
Nurul Jadid University
2024-12-01
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Series: | Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah |
Subjects: | |
Online Access: | https://ejournal.unuja.ac.id/index.php/profit/article/view/5884 |
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