BEYOND THE BARGAIN: EXTENDING THE UNDERSTANDING OF IMPULSE BUYING AMONG UNIVERSITY STUDENTS IN THE CONTEXT OF E-COMMERCE PLATFORMS

BEYOND THE BARGAIN: EXTENDING THE UNDERSTANDING OF IMPULSE BUYING AMONG UNIVERSITY STUDENTS IN THE CONTEXT OF E-COMMERCE PLATFORMS

Belanja online melalui marketplace menjadi salah satu alternatif yang populer di kalangan mahasiswa, terutama dengan kemudahan dan kenyamanan yang ditawarkannya. Shopee merupakan salah satu marketplace yang banyak menawarkan kesempatan promo flash sale dan gratis ongkir yang menarik sehingga mendoro...

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Bibliographic Details
Main Authors: Noviana Ayu Lestari, Dede Rohman, Ira Triana, Rayona Hanita, Rama Wijaya Abdul Rozak, Heni Mulyani
Format: Article
Language:Indonesian
Published: Nurul Jadid University 2024-12-01
Series:Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah
Subjects:
marketplace, shopee, flash sale, gratis ongkir, impulse buying
Online Access:https://ejournal.unuja.ac.id/index.php/profit/article/view/5884
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