eSports Branding in a Globalized Era: A Multimethod Analysis of the FIFAe World Cup
Purpose: The research focuses on esports branding in the era of globalization, with a multimethod analysis of the FIFAe World Cup.Methodology: This research was conducted in two parts: quantitative and qualitative. The statistical population of this study was experts in the field of brand and esport...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2024-09-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7723_69a1bc5a47d3052508deb3917cbe2895.pdf |
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