Navigating Success: The Impact of Social Media Strategies on Small and Medium-Scale Businesses in Ikot Ekpene, Akwa Ibom State, Nigeria
Purpose: The increasing influence of social media has significantly transformed small and medium scale businesses (SMSBs) operations in developing regions. This study assesses the impact of various social media tools on SMSB performance in Ikot Ekpene Local Government Area, Akwa Ibom State, Nigeria...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Innovation in Marketing Elements
2024-11-01
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| Series: | International Journal of Innovation in Marketing Elements |
| Subjects: | |
| Online Access: | https://ijime.ir/index.php/ijime/article/view/78 |
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