Post, Predict, and Rank: Exploring the Relationship Between Social Media Strategy and Higher Education Institution Rankings

In today’s competitive higher education sector, institutions increasingly rely on international rankings to secure financial resources, attract top-tier talent, and elevate their global reputation. Simultaneously, these universities have expanded their presence on social media, utilizing sophisticat...

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Bibliographic Details
Main Authors: Bruna Rocha, Álvaro Figueira
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Informatics
Subjects:
Online Access:https://www.mdpi.com/2227-9709/12/1/6
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