Customer Lifetime Value Modeling via Two Stage Selected Trees Ensembles
The successful implementation of customer relationship management and product development need individual customer value assessment to generate sustained profit returns. As an important part of the customer relationship management, predicting future buyers and their monetary value allow companies to...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/11059931/ |
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