Figure di identità. La lettera-immagine come espressione dell'identità di prodotto

Through the analysis of some exemplary cases referred to the field of packaging design, we want to investigate how the typeface generates identity figures that modify the status of fonts, making them play the role of images capable of activating processes of meaning and narratives consistent with th...

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Bibliographic Details
Main Author: Valeria Bucchetti
Format: Article
Language:English
Published: Associazione Ocula 2024-06-01
Series:Ocula
Subjects:
Online Access:https://www.ocula.it/files/OCULA-30-BUCCHETTI-Figure-di-identit-la-lettera-immagine-come-espressione-dellid
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