Smart Product Recommendations in Web E-Commerce: Leveraging Apriori Algorithm for Market Basket Analysis
The world of online commerce is becoming increasingly competitive, and to succeed in this field, it is not enough to showcase products to potential buyers. It is crucial to offer various products and keep product recommendations up-to-date, especially for customers who buy multiple items. To address...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2024-07-01
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| Series: | IJCCS (Indonesian Journal of Computing and Cybernetics Systems) |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/ijccs/article/view/89075 |
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