Development of an Optimized Ensemble Least Squares Model for Identifying Potential Deposit Customers
The banking sector faces significant challenges in effectively promoting its products and services. While direct marketing has proven to be a potent tool for customer acquisition, it often leads to customer dissatisfaction, thereby tarnishing the bank's reputation. Leveraging Business Intellig...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)
2024-12-01
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| Series: | Journal of Applied Engineering and Technological Science |
| Subjects: | |
| Online Access: | https://journal.yrpipku.com/index.php/jaets/article/view/5974 |
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