Determinants of the growth of advertising agencies in the Republic of Serbia
The subject of the research is the growth of advertising agencies in the Republic of Serbia in the period from 2007 to 2023. The paper aims to identify factors that significantly impact the growth of advertising agencies. Growth was analyzed based on the change in sales revenue between two consecuti...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2025-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2025/0354-34712501047N.pdf |
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