CONSTRUCTION INDEX OF CONSUMER LOYALTY

The paper is devoted to questions of creation indexes of consumer loyalty as factor of formation effective marketing strategy of advance of production by the enterprises functioning in the conditions of the high competition.

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Bibliographic Details
Main Author: D. V. Lisafyeva
Format: Article
Language:Russian
Published: Nauka 2015-09-01
Series:Модернизация, инновация, развитие
Subjects:
Online Access:https://www.mir-nayka.com/jour/article/view/175
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