The analysis of marketing performance in E-commerce live broadcast platform based on big data and deep learning

Abstract This study aims to conduct a comprehensive and in-depth analysis of the marketing performance of e-commerce live broadcast platforms based on big data management technology and deep learning. Firstly, by synthesizing large-scale datasets and surveys, the study constructs a series of perform...

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Bibliographic Details
Main Authors: Yuanyuan Wei, Xingchen Pan
Format: Article
Language:English
Published: Nature Portfolio 2025-05-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-00546-w
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