Afraid of repeated infections? The influence of social comparative tendency on tourism satisfaction in the post-COVID-19 era: the mediation role of counterfactual thinking and the moderation role of risk perception

In this paper, the roles of upward counterfactual thinking and their perception of COVID-19 risk in the influence of social comparison tendency on travel satisfaction was investigated. The study follows the design of 3 (social comparison tendency: high, low and medium) by 2 (perceived risk degree of...

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Bibliographic Details
Main Authors: Yibo Xie, Wenbin Ma, Lu Wu
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2024.2448600
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