Approaches to goals setting in customer loyalty and brand management under economic turbulence
In an environment of heightened competition and growing consumer market power, companies are seeking new ways to gain and maintain competitive advantages. A marketing department is a key factor in increasing competitiveness of the organization, but in practice, interrelated marketing processes are r...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ural State University of Economics
2025-05-01
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| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2025/1737 |
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