Analysis of Factors Affecting Consumer Decision-Making in Choosing Online Food Delivery in Indonesia

Analysis of Factors Affecting Consumer Decision-Making in Choosing Online Food Delivery in Indonesia

Background: Online Food Delivery (OFD) services increased after the COVID-19 pandemic. However, post-pandemic repurchase intentions on Indonesian OFD platforms such as GoFood, GrabFood, and ShopeeFood have declined. To understand the success factors for OFD service acceptance, this study employed a...

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Bibliographic Details
Main Authors: Elysia Elverda, Tasliyah Athaya Nahdah, Sambudi Hamali
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2025-01-01
Series:Journal of Consumer Sciences
Subjects:
consumer satisfaction
online food delivery
repurchase intention
technology acceptance e model
trust
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/59390
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