Analysis of Factors Affecting Consumer Decision-Making in Choosing Online Food Delivery in Indonesia
Background: Online Food Delivery (OFD) services increased after the COVID-19 pandemic. However, post-pandemic repurchase intentions on Indonesian OFD platforms such as GoFood, GrabFood, and ShopeeFood have declined. To understand the success factors for OFD service acceptance, this study employed a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2025-01-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/59390 |
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