National identity as a communication framework in advertising: Sounds, images and tastes of the past
The primary questions addressed in the research conducted as a qualitative content analysis were the communication framing of national identity in advertising in the Republic of Serbia. The visual, verbal, and audio elements of advertisements were observed as symbols, individually and in their inter...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2025-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2025/0354-34712502149O.pdf |
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