Formation mechanism of tourists’ pro-environmental behavior in plateau ecotourism destination

Abstract In response to the scarcity of research on the psychological factors and formation mechanism of tourists’ pro-environmental behavior in plateau ecotourism destinations, this study takes the Shangri-la in Yunnan-Guizhou Plateau as a case, developed an integrated model and tested with structu...

Full description

Saved in:
Bibliographic Details
Main Authors: Lulu Wang, Hu Yu, Bin Zhou
Format: Article
Language:English
Published: Springer Nature 2025-01-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-025-04384-z
Tags: Add Tag
No Tags, Be the first to tag this record!