Formation mechanism of tourists’ pro-environmental behavior in plateau ecotourism destination
Abstract In response to the scarcity of research on the psychological factors and formation mechanism of tourists’ pro-environmental behavior in plateau ecotourism destinations, this study takes the Shangri-la in Yunnan-Guizhou Plateau as a case, developed an integrated model and tested with structu...
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Main Authors: | Lulu Wang, Hu Yu, Bin Zhou |
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Format: | Article |
Language: | English |
Published: |
Springer Nature
2025-01-01
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Series: | Humanities & Social Sciences Communications |
Online Access: | https://doi.org/10.1057/s41599-025-04384-z |
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