THE ROLE OF FINANCIAL PERFORMANCE IN DIFFERENCE OF TWO MANUFACTURER’S BRAND VALUE
Brands are becoming more and more important for enterprises that spend significant amounts on building strong ones. Howewer, the value of brands and the way it should be represented in financial reports is still controversial. Our general objective is to present a calculation method able to estimate...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2024-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | https://anale.steconomiceuoradea.ro/en/2024/11/04/the-role-of-financial-performance-in-difference-of-two-manufacturers-brand-value/ |
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