Bridging the Digital Frontier: The Integration of Social Media Strategy and Promotion in India's Top 10 Institutes of Technology

The rise of globalization has elevated standards for higher education and intensified competition among universities. As a result, higher education institutions increasingly turn to online visibility to gain a competitive advantage. This study examines the social media engagement strategies of India...

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Bibliographic Details
Main Authors: Arumugam Pitchai, Kuna Sriram, R Rega
Format: Article
Language:English
Published: Regional Information Center for Science and Technology (RICeST) 2025-04-01
Series:International Journal of Information Science and Management
Subjects:
Online Access:https://ijism.isc.ac/article_722500_24e5fa523286e90bc4029f2f7e33d760.pdf
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