Influence of Advertisement in Social Media Comedy Skits on Brand Awareness and Loyalty
Objective: This study examined the influence of advertisements in social media comedy skits on brand awareness and loyalty. Method: A survey research method using a purposive sample of 338 social media users in Nigeria was selected for the research. The instrument for data collection was a struc...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Verlumun and Penda Publishers, LLP
2024-03-01
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| Series: | Mdooter Journal of Communication and Digital Technologies |
| Subjects: | |
| Online Access: | https://www.mdooterj.com/index.php/mdooterj/article/view/5 |
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