Influence of Advertisement in Social Media Comedy Skits on Brand Awareness and Loyalty
Objective: This study examined the influence of advertisements in social media comedy skits on brand awareness and loyalty. Method: A survey research method using a purposive sample of 338 social media users in Nigeria was selected for the research. The instrument for data collection was a struc...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Verlumun and Penda Publishers, LLP
2024-03-01
|
| Series: | Mdooter Journal of Communication and Digital Technologies |
| Subjects: | |
| Online Access: | https://www.mdooterj.com/index.php/mdooterj/article/view/5 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|