QUANTITATIVE RESEARCH OF FACTORS (CONVENIENCE OF ACCESS AND GENDER) INFLUENCING THE FOOD STORE CHOICE IN NAGYKŐRÖS

The objective of the research is to analyze the food purchasing decisions of Hungarian customers depending on priority factors (convenience of access and gender) that impact the food store choice. To identify the characteristics of food shopping behaviour, we conducted a customer survey of 220 i...

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Bibliographic Details
Main Authors: Kata Földi, Zoltán Szakály, Beáta László
Format: Article
Language:English
Published: University of Debrecen 2024-06-01
Series:Apstract: Applied Studies in Agribusiness and Commerce
Subjects:
Online Access:https://ojs.lib.unideb.hu/apstract/article/view/13195
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