Behavior of university students cannot buy smartphones
This research aims to develop a consumer buying model, especially for underprivileged students, especially during the COVID-19 pandemic, which forces students to buy gadgets for college needs. This research was conducted to find out how students make purchases so far. As a result of these changes, i...
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| Format: | Article |
| Language: | English |
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Indonesian Institute for Counseling, Education and Therapy (IICET)
2022-03-01
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| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/1857 |
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| _version_ | 1832584714680008704 |
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| author | Ihsan Effendi Adelina Lubis Nasib Nasib |
| author_facet | Ihsan Effendi Adelina Lubis Nasib Nasib |
| author_sort | Ihsan Effendi |
| collection | DOAJ |
| description | This research aims to develop a consumer buying model, especially for underprivileged students, especially during the COVID-19 pandemic, which forces students to buy gadgets for college needs. This research was conducted to find out how students make purchases so far. As a result of these changes, it is necessary to study the variables that affect the purchase of these students. The research was conducted at the University of Muhammadiyah North Sumatra (UMSU; Muhammadiyah University of North Sumatra), Medan Area University (UMA), and the Islamic University of North Sumatra (UISU; Islamic University of North Sumatra), which are located in Medan, Indonesia. This research was conducted using a sample of 215 student respondents who bought a smartphone. This study illustrates that price affects purchase intention and actual purchase, but the ease of use does not influence smartphones. |
| format | Article |
| id | doaj-art-39cf08ec5fd74b09ad70d71faf6d09a4 |
| institution | Kabale University |
| issn | 2477-8524 2502-8103 |
| language | English |
| publishDate | 2022-03-01 |
| publisher | Indonesian Institute for Counseling, Education and Therapy (IICET) |
| record_format | Article |
| series | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| spelling | doaj-art-39cf08ec5fd74b09ad70d71faf6d09a42025-01-27T12:24:47ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032022-03-019118819410.29210/0202218571169Behavior of university students cannot buy smartphonesIhsan Effendi0Adelina Lubis1Nasib Nasib2Universitas Medan AreaUniversitas Medan AreaUniversitas Mahkota Tricom UnggulThis research aims to develop a consumer buying model, especially for underprivileged students, especially during the COVID-19 pandemic, which forces students to buy gadgets for college needs. This research was conducted to find out how students make purchases so far. As a result of these changes, it is necessary to study the variables that affect the purchase of these students. The research was conducted at the University of Muhammadiyah North Sumatra (UMSU; Muhammadiyah University of North Sumatra), Medan Area University (UMA), and the Islamic University of North Sumatra (UISU; Islamic University of North Sumatra), which are located in Medan, Indonesia. This research was conducted using a sample of 215 student respondents who bought a smartphone. This study illustrates that price affects purchase intention and actual purchase, but the ease of use does not influence smartphones.https://jurnal.iicet.org/index.php/jppi/article/view/1857underprivileged students, technology acceptance model |
| spellingShingle | Ihsan Effendi Adelina Lubis Nasib Nasib Behavior of university students cannot buy smartphones JPPI (Jurnal Penelitian Pendidikan Indonesia) underprivileged students, technology acceptance model |
| title | Behavior of university students cannot buy smartphones |
| title_full | Behavior of university students cannot buy smartphones |
| title_fullStr | Behavior of university students cannot buy smartphones |
| title_full_unstemmed | Behavior of university students cannot buy smartphones |
| title_short | Behavior of university students cannot buy smartphones |
| title_sort | behavior of university students cannot buy smartphones |
| topic | underprivileged students, technology acceptance model |
| url | https://jurnal.iicet.org/index.php/jppi/article/view/1857 |
| work_keys_str_mv | AT ihsaneffendi behaviorofuniversitystudentscannotbuysmartphones AT adelinalubis behaviorofuniversitystudentscannotbuysmartphones AT nasibnasib behaviorofuniversitystudentscannotbuysmartphones |