A methodology for assessing and managing university awareness in the digital environment: A case of Russia’s federal districts

In the context of digitalization, a strong image of a university based on values, mission and unique features is a key factor influencing popularity in cyberspace. The article develops a methodology for assessing university awareness in the digital environment and determining its reputation through...

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Bibliographic Details
Main Authors: Aliya A. Gataullina, Alina F. Garyaeva, Alina A. Zyabbarova
Format: Article
Language:English
Published: Ural State University of Economics 2025-01-01
Series:Управленец
Subjects:
Online Access:https://upravlenets.usue.ru/en/issues-2024/1716
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