MARKETING STRATEGY OF RUP «BMZ» IN THE PERIOD OF WORLD FINANCIAL-ECONOMIC CRISIS

The marketing strategy of RUP «BMZ» in the period of worldwide financial-economic crisis is disclosed. It is shown that it is aimed at the maximum increase of export in all directions.

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Bibliographic Details
Main Author: V. V. Zaitsev
Format: Article
Language:English
Published: Belarusian National Technical University 2010-05-01
Series:Литьë и металлургия
Online Access:https://lim.bntu.by/jour/article/view/967
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