HESITANCY TOWARDS ONLINE SHOPPING, A STUDY OF PAKISTANI CONSUMERS
To study the influence of Perceived cost, risk, convenience and enjoyment on online consumer purchases. Being more convenient online shopping seems painless compared to in store shopping, why consumers are still reluctant to shop online?.A sample of 220 questionnaires was filled from different depar...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2012-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2012-secondpart/7-23-2-12-FFF.pdf |
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