Investigating the impact of user perception and gamification elements on repurchase decisions in game live broadcasting

As a branch of online live broadcasting, the development of game live broadcasting is also getting faster and faster. Based on the theory of affordance-psychological outcome-behavioral (A-P-B), this paper introduces three gamification elements of user activity visibility, user level visibility and p...

Full description

Saved in:
Bibliographic Details
Main Authors: Guihua Zhang, Junwei Cao, Mengli Huang, Shang Meng
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1492832/full
Tags: Add Tag
No Tags, Be the first to tag this record!