Customers’ behavior changes of Russian representatives of generations X and Z due to social and economic factors in 2022

The article is devoted to the study of consumer expectations influence on the volume of produced spending within the framework of consumer preferences. The relevance of the study is related to the current processes in consumer market, which are characterized, on the one hand, by decrease in populati...

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Bibliographic Details
Main Authors: L. G. Akhmaeva, D. V. Dolgopolov, A. I. Eremeeva
Format: Article
Language:English
Published: Publishing House of the State University of Management 2023-12-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/4832
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